Landing Page
The first page a visitor sees in a given session, which is not necessarily the homepage.
Analogy Mental model
The door someone used to enter a department store. Some come through the main entrance, many come straight in from the third-floor bridge.
In practice What you actually do
In organic search, every indexable page is a potential landing page, which is the structural difference from advertising. Sort by landing page in both search and analytics data, find the small set of pages producing most of the traffic, and treat the top of each one as a homepage that has to work on its own.
Where people get burned Pitfalls
The advertising notion of a stripped-down page with no navigation does not transfer here. Organic visitors arrive mid-journey and need orientation, so removing every route onward usually reduces rather than improves performance.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →