Hotjar and Microsoft Clarity
Behavioural analytics tools that record click heatmaps, scroll depth, and anonymised session replays of real visitors.
Analogy Mental model
Infrared sensors on the ceiling showing which shelf people stand in front of longest, plus a recording of the customer who hovered by the till for two minutes and then put everything back.
In practice What you actually do
When a page ranks well and gets traffic but converts poorly, watch replays before touching anything. Twenty recordings usually reveal one concrete cause: an overlay that will not close on mobile, or a product image that looks clickable and is not.
Where people get burned Pitfalls
These scripts add weight to the page. Load them through the tag manager after the main content renders, or the tracking you installed to improve the experience becomes the reason it feels slow.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →