SpyFu
A competitive intelligence tool built around historical paid search data, showing which terms a competitor has bid on and how their ad copy changed.
Analogy Mental model
A periscope into a rival's marketing budget, with more than a decade of their purchasing history on file.
In practice What you actually do
On high-ticket B2B and ecommerce projects, look for keywords a competitor has paid for continuously for a year or more. Sustained spend is the clearest available signal that a term converts profitably, which makes it a strong candidate for your organic targets.
Where people get burned Pitfalls
Coverage is densest in North America and thins out in smaller markets and languages. Treat sparse data as absence of evidence rather than evidence of absence.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →