Exit Page
The last page a visitor views before the session ends, regardless of how many pages came before it.
Analogy Mental model
The final door a customer walks out of. Leaving through the checkout with a purchase is excellent. Leaving from the fitting room muttering is a different signal entirely.
In practice What you actually do
Check exit rates on the cart, on step two of a registration form, and on your strongest buying guides. A guide where most readers leave at the end is usually missing a next step: a comparison table, a related product, or a clear call to action placed before the final scroll.
Where people get burned Pitfalls
Exits and bounces are not synonyms. A bounce is a single-page visit that is both entry and exit; an exit rate counts everyone who finished there, however long the journey. Quoting one as the other produces conclusions that do not survive scrutiny.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →