BuzzSumo
A research tool for finding which content spreads, who shares it, and which journalists and creators cover your subject.
Analogy Mental model
A radar for the social web. Which article was shared tens of thousands of times, and which reporter writes about your industry most often, both answer in one search.
In practice What you actually do
Run it before any digital PR or link bait campaign. Enter a broad industry term, look at what earned the most shares and links over the past year, then export the journalists and creators who amplified those pieces as your outreach list.
Where people get burned Pitfalls
Social success and search success are different animals. Social rewards provocation and emotion, search rewards structured answers to specific questions, and a strategy built on only one of them leaves half the opportunity untouched.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →