Channel Grouping
A rule set that bundles many individual source and medium combinations into a small number of recognisable channels such as organic search, paid search, direct, and referral.
Analogy Mental model
Sorting travellers into rail, air, and road regardless of which specific train or airline they used.
In practice What you actually do
Build a custom group for AI assistants before you need it. A regular expression matching the major assistant domains will lift those sessions out of referral and direct, giving you a separate line that shows the actual trajectory of that traffic rather than a number buried in an aggregate.
Where people get burned Pitfalls
Without a custom group, everything from an AI assistant disappears into referral or direct, and you will have no way to demonstrate the contribution when someone asks what the work is producing.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →