Impression Share
The proportion of all searches your site was eligible for in which it actually appeared, whether or not anyone clicked.
Analogy Mental model
A thousand people walk past the shop looking for trainers today, and six hundred of them glance at the sign. Your impression share is sixty percent.
In practice What you actually do
The concept comes from advertising, where the platform reports it directly. In organic work you reconstruct it by comparing total keyword demand against the impressions recorded in search console: a term searched ten thousand times a month showing fifteen hundred impressions means something is filtering you out.
Where people get burned Pitfalls
When a term runs both paid and organic, the combined report shows how often you appeared in both places at once. That overlap figure is a much better argument for defending a budget than either channel's numbers on their own.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →