Google Analytics 4
Google's free analytics platform for websites and apps, recording what visitors do from the moment they arrive to the moment they leave, including every conversion along the way.
Analogy Mental model
A shopping mall's full footfall and checkout system. It knows how many people came in, which door they used, which counter they stopped at to try something on, and who actually paid.
In practice What you actually do
Build one report and live in it daily: traffic acquisition filtered to organic search, broken down by landing page, showing sessions, engagement rate, and key events or revenue. That single view tells you which pages earn attention and which merely earn visits.
Where people get burned Pitfalls
The move from Universal Analytics to GA4 was not a reskin, it was a rebuild around events. If nobody has verified that your conversion events fire correctly, you can generate excellent traffic that appears to convert at zero, which is both a reporting failure and a career problem.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →