Conversion Tracking and Enhanced Conversions
Recording conversions accurately in a privacy-restricted environment by combining tagging, server-side delivery, and hashed first-party identifiers.
Analogy Mental model
The old method stuck a flimsy sticker on each customer's coat and hoped it stayed on. The new one takes the phone number or email they gave you and matches the record even when the sticker falls off.
In practice What you actually do
With a large share of traffic on browsers that block cross-site tracking and a meaningful slice of users running blockers, client-side measurement undercounts orders. Move tagging to a server container and feed offline outcomes back from the CRM so the whole picture reconciles.
Where people get burned Pitfalls
For revenue reporting, the order database is the source of truth and analytics is the instrument for reading trends. Reverse those two and you will eventually report a number that the finance system contradicts.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →