Search Visibility
The share of total possible exposure your site captures across a fixed keyword set, weighted by each term's volume and the click-through rate expected at your position.
Analogy Mental model
Ten thousand bowls of noodles are sold on the street each day. You sell twenty-five hundred of them, rain or shine, so your share of the market is a quarter.
In practice What you actually do
Track it against three named competitors in one chart and treat it as the headline number for leadership. It is the one metric that stays comparable when seasonality moves absolute traffic, because it measures position against rivals rather than against a peak month.
Where people get burned Pitfalls
The figure is only meaningful if the keyword set stays fixed. Adding or removing a few hundred high-volume terms mid-year distorts the whole curve and makes genuine progress impossible to read.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →