Looker Studio
A free reporting and dashboard tool that pulls Search Console, Analytics, Ads, BigQuery, and spreadsheet data into one interactive report that refreshes itself.
Analogy Mental model
Taking the messy pile of delivery notes, receipts, and utility bills from the kitchen and turning them into the live screen on the owner's desk.
In practice What you actually do
Build three pages in this order: the handful of numbers leadership actually asks about, then keyword distribution and landing-page performance, then technical health. Schedule an email delivery so the report arrives without anyone opening a dashboard.
Where people get burned Pitfalls
Search Console exposes both a site-level and a page-level table, and their totals differ slightly because of how impressions are attributed. Note the discrepancy in a footnote rather than letting someone else discover it and question your whole report.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →