Event Tracking
Capturing specific interactions on a page, such as outbound clicks, video plays, copied text, or file downloads, through code or a tag manager.
Analogy Mental model
A micro-switch under a display item. The moment a customer lifts it to look, a counter clicks over in the back office.
In practice What you actually do
On B2B sites, many enquirers never touch a form. They copy the email address off the page or tap a messaging app instead, so track the copy action and the clicks on mail and chat links. Without those, a large share of real enquiries simply does not exist in your data.
Where people get burned Pitfalls
Name events consistently from the start, in lowercase with underscores, following the platform's own conventions. Ad-hoc names and abbreviations cannot be aggregated later, and retrofitting them means losing the history.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →