Geofencing
Drawing a virtual boundary around a set of coordinates so that advertising or messaging fires when a device enters that area.
Analogy Mental model
An invisible announcer at the door of a rival furniture store, whispering a two-hundred-off coupon to anyone who walks into their car park.
In practice What you actually do
This is paid mobile marketing rather than search, but it pairs usefully with local work: retarget people who visited your location page from nearby but did not come in, using a tight radius and a time limit on the audience.
Where people get burned Pitfalls
Accuracy depends on the permission the user granted, and the creative has to feel like a local offer rather than surveillance. A message that implies you knew where someone was standing creates alarm, not footfall.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →