Local Pack
The map plus three business listings that appear at the top of results whenever a query carries local intent, complete with stars, review counts, address, phone, and open status.
Analogy Mental model
The illuminated sign in a mall lobby naming the three most recommended restaurants on the floor, with an arrow already drawn to each door.
In practice What you actually do
Most clicks on local queries land here rather than on the organic results below, so the entry requirements are specific: one precisely chosen primary category, a steady flow of genuine reviews that mention the actual service, and physical proximity to the searcher.
Where people get burned Pitfalls
Two people searching the same phrase from junctions five hundred metres apart can see entirely different sets of three. Distance carries enormous weight, which is why a single rank number is meaningless without a grid showing how you perform across the whole city.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →