LocalBusiness Schema
Structured data that declares, in code, what kind of local business a page represents, where it is on a map, when it opens, and how to reach it.
Analogy Mental model
An electronic trading licence with a GPS chip embedded, handed directly to the crawler.
In practice What you actually do
Choose the most specific type available rather than the generic one: dentist, legal service, auto repair, restaurant. Include name, image, telephone, postal address, coordinates precise to several decimal places, opening hours, and profile links, and place each branch's markup on its own page.
Where people get burned Pitfalls
A company with ten branches should not publish ten identical blocks on one page. Keep a single organisation record on the homepage and connect the branches to it, so the structure reflects the actual business.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →