Mobile Local Micro-Conversions
Small actions taken on a phone that stop short of payment but indicate a very high likelihood of a real-world transaction.
Analogy Mental model
The customer has not paid yet, but they have already tapped for directions and started the car, or dialled to ask whether there is a table free.
In practice What you actually do
Track three numbers relentlessly: direction requests, phone calls, and bookings or menu views. These are the figures a local business owner immediately understands, because each one maps onto a customer standing at their counter.
Where people get burned Pitfalls
Reporting sessions to a plumber is meaningless. Reporting a hundred and eighty calls and three hundred direction requests in a month is a conversation about money, and it is the one that renews the contract.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →