Review Solicitation
Asking genuine customers for feedback at the moment their satisfaction peaks, usually through an automated and frictionless request.
Analogy Mental model
The waiter who notices you have cleared the plate and are leaning back contentedly, and quietly leaves a card with a code on it.
In practice What you actually do
Use the platform's own short review link and print it on table cards, warranty paperwork, and parcel inserts. Trigger an automated message a couple of hours after a service completes, since text messages convert far better than email for this.
Where people get burned Pitfalls
Several practices will cost you everything: some platforms forbid businesses from asking at all, incentives for positive reviews are prohibited, and filtering customers by satisfaction before directing only happy ones to the public form is treated as deception. The penalty is removal of the reviews and, in some jurisdictions, a regulator's fine.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →