The Three Pillars of Local Ranking
The publicly stated framework behind local and map rankings: proximity to the searcher, relevance to the query, and prominence in the world.
Analogy Mental model
How you would choose a computer repairer yourself: who is closest, who actually fixes your model rather than only installing broadband, and who the neighbours keep recommending.
In practice What you actually do
Proximity you influence through where you open, not through code. Relevance you control entirely, through the primary category, the full set of secondary categories, the service list, and a location page that breaks down each service. Prominence you build over time, through reviews, local links, consistent citations, and the authority of the site itself.
Where people get burned Pitfalls
When someone asks why one district ranks first and another eighth, the answer is the map, not the copy: the second district sits outside the radius a single location can dominate. Serving it properly means a dedicated area page or an actual second premises.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →