Local Services Ads
A paid format for home-service businesses that appears above everything else in results and carries a badge indicating the platform has verified the provider.
Analogy Mental model
A supplier vetted by the platform, with a deposit lodged, insurance checked, and staff background-checked, backed by a guarantee that pays out if the job goes wrong.
In practice What you actually do
Available across dozens of trades in North America, and unusual in that you pay per qualified lead rather than per click. What determines your position is not your bid: it is the volume and quality of your reviews and how quickly you answer the phone.
Where people get burned Pitfalls
Missed calls cost you twice. You have paid for a lead you did not answer, and the platform responds by moving you down the ranking, which reduces the number of leads you get to miss.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →