NAP Consistency
Keeping the business name, address, and phone number identical across your own site, the map listing, and every third-party directory that carries them.
Analogy Mental model
Applying for a loan with an identity document, a property deed, and a payslip that must all show the same name and address. One mismatched character and the risk system starts asking questions.
In practice What you actually do
Write one master record and treat it as canonical: exact street form, suite number, postcode format, and phone with country code. Distribute from that file, and when the business moves or changes number, update every listing rather than only the ones you remember.
Where people get burned Pitfalls
Modern matching tolerates common abbreviations such as street versus st, but never tolerates a wrong digit in the street number, suite, postcode, or phone. Registering several differently named companies at one address is a faster route to suspicion than to coverage.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →