Local Keywords
Search terms that carry a geographic requirement, either stated explicitly in the query or implied by the searcher's situation.
Analogy Mental model
One person says they want Sichuan food in a named district; another, standing on that same street, simply says they are hungry. The words differ, the need is identical.
In practice What you actually do
Cover both patterns: service plus place, and service plus proximity phrasing. Then earn the local relevance rather than declaring it, by mentioning landmarks, neighbourhood names, transport stops, and road numbers naturally in the body of the page.
Where people get burned Pitfalls
Writing that you are the best provider near me is a misunderstanding of how the phrase works. Proximity is computed from the searcher's location, not read from your copy, so address the reader instead: ask whether they are looking for help near their own address in a named place.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →