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Mobile Page Speed Optimisation

Entry #393 / 700 · Chapter 8 · 8.3 Mobile-first indexing, touch and voice · Read in Chinese →
In one sentence

Reducing page weight and processing cost specifically for cellular connections and the limited computing power of a phone.

Analogy Mental model

Driving a small-engine car up a mountain road. Everything unnecessary comes out of the boot before the climb, or the car simply does not make it.

In practice What you actually do

Mobile scoring simulates a mid-range Android device on a slow connection, which is why the number runs well below the desktop score. Serve smaller images through responsive picture elements, drop heavy animation and chat widgets on small screens, and stop shipping desktop-sized hero banners to phones.

Where people get burned Pitfalls

Testing on a recent flagship phone over office wifi proves nothing about your actual audience. Plenty of them are on an old handset in a tunnel with one bar of signal.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →