Mobile SERP Features
Result-page elements that appear only on phones, or that render in a markedly different way there.
Analogy Mental model
A phone-specific shop window arranged as a grid of images, where the desktop version is a neat list of text.
In practice What you actually do
Three differences matter. Continuous scrolling has replaced pagination on many queries, the site name and icon are now prominent above each result, and a thumbnail frequently appears beside standard results. That thumbnail is often the deciding factor in whether a result gets tapped.
Where people get burned Pitfalls
Provide high-quality lead images in square, four-by-three, and widescreen ratios, and mark them up properly. A result with no image competes at a visible disadvantage against three that have one.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →