Local SEO
The work of making a business visible for searches with geographic intent, whether the query names a place or simply asks for something nearby.
Analogy Mental model
Being the dominant name within five kilometres of your street. You do not need the whole country to know you; you need to be the first result the moment a pipe bursts at midnight on your block.
In practice What you actually do
Run two campaigns at once. One owns the map result: a complete, accurate, actively maintained business profile with the right primary category. The other owns the conventional results beneath it: a real page for each physical location with its own address, photographs, staff, and directions.
Where people get burned Pitfalls
Brands selling abroad often forget the locations that make them credible: distributors, showrooms, repair partners, regional warehouses. Each one is a source of high-intent wholesale and retail demand that competitors are quietly collecting.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →