Mobile Above the Fold
Everything visible on a phone before the user scrolls at all, which on most devices amounts to the first six to eight hundred pixels.
Analogy Mental model
The half-page headline displayed outside a newsstand. Someone glances for two seconds, and if the point is not there, they are already walking.
In practice What you actually do
Audit the first screen for what is stealing it: a sticky header, a consent banner, and a decorative image can consume the whole view together. Compress or remove the decoration, shrink the header, and get the heading, a line of credibility, and the core answer into view immediately.
Where people get burned Pitfalls
Granting people the answer without a scroll is one of the few changes that reliably reduces abandonment on article pages, and it costs nothing but layout discipline.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →