Local Search Ads
In one sentence
Paid placements shown at the top of map results or as highlighted pins on the map itself.
Analogy Mental model
Everyone else is a small red dot. You pay, and your logo becomes the illuminated marker above the list.
In practice What you actually do
Useful when a new location opens and the organic map ranking is still outside the visible set. Linking the advertising account to the business profile lets a paid placement put you at the top of the pack from the first day of trading.
Where people get burned Pitfalls
These campaigns bill per action, whether that is a call, a direction request, or a click through. Set a tight radius around the premises, or you will pay for clicks from people who were never going to travel.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →