Review Signals
The cluster of measurable characteristics of a review profile that platforms use to judge how strong a business's reputation really is.
Analogy Mental model
The hidden formula behind a marketplace's composite star rating, which everyone sees and nobody can inspect.
In practice What you actually do
Work all six dimensions rather than one: total count, average score, arrival rate, spread across platforms, language and sentiment in the text, and photographs. A rating in the upper fours tends to convert best; a perfect score can read as curated.
Where people get burned Pitfalls
In AI-generated local recommendations, the assistant summarises the recurring praise and complaints from reviews. Whatever customers keep saying about you becomes your positioning, whether or not you chose those words.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →