Location Assets
An extension on a standard text ad that appends the address, distance, and open status of the nearest branch to the person seeing it.
Analogy Mental model
A flyer with a red line at the bottom reading that the shop is eight hundred metres away, just around the corner.
In practice What you actually do
Enabled at no cost once the advertising account is linked to the business profile. Include it even when most orders happen online, because showing a real physical presence in the customer's own city measurably raises trust and conversion.
Where people get burned Pitfalls
Mark closed and relocated branches promptly. Continuing to advertise a location that no longer trades sends people to an empty shopfront and undoes the credibility the asset was meant to build.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →