Local Citation
Any mention of a business name, address, and phone number on a third-party site, whether or not the mention includes a link.
Analogy Mental model
Being listed in the neighbourhood association's directory of trusted trades. The more independent directories that carry your details, the more certain everyone becomes that you are a real, established shop.
In practice What you actually do
Build in two layers. First the aggregators and core platforms that feed the rest of the ecosystem, plus the handful of general directories people actually use. Then the vertical directories for your industry, where buyers go specifically to compare and shortlist.
Where people get burned Pitfalls
Bulk submission packages sold cheaply are almost entirely worthless, with most destinations unvisited and unindexed. Thirty to fifty accurate listings on platforms that matter outperform three hundred that nobody reads.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →