Online Reputation Management
Using search, PR, legal, and publishing levers together to shape everything a person sees on the first page for your brand name, your founder's name, and brand-plus-review or brand-plus-scam queries.
Analogy Mental model
Arranging the table before someone asks around about you: certificates, awards, and charitable coverage across the front row, with an old misunderstanding pushed to the bottom of the drawer.
In practice What you actually do
You cannot delete someone else's site, so crowd it out. Strengthen the pages you control, publish substantive coverage on authoritative outlets, and link to them, until the unwanted result falls past the first page, where almost nobody looks.
Where people get burned Pitfalls
Reputation work now runs through assistants as well. Ask the major chat tools whether your brand is legitimate and what its drawbacks are; if they quote an outdated complaint, publish a current, citable answer that reaches the same retrieval sources.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →