Local Link Building
Links earned from sources in the same city or region: local press, community groups, schools, chambers of commerce, and neighbouring businesses.
Analogy Mental model
Trading in a town. A nod from the mayor, the high school, and the hardware store across the road does more for you there than an introduction from head office in another country.
In practice What you actually do
Five approaches work reliably: join the chamber of commerce and the business bureau for their member listings; sponsor a youth team, a race, or a community event for a sponsor link; offer a small scholarship or student discount at a local college; partner with non-competing local businesses; and pitch human-interest stories to neighbourhood publications.
Where people get burned Pitfalls
Local links do not need authority scores. A link from a town church or running club can move map rankings further than a link from a large but geographically irrelevant blog, because proximity of relevance is the whole point.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →