Online Reviews
Star ratings and written or photographed feedback left by customers on platforms such as maps, review sites, and software directories.
Analogy Mental model
The wall of thank-you plaques in a clinic, or the paint thrown at its door. Both are on public display and both are read before anyone walks in.
In practice What you actually do
Reviews rank among the strongest local signals and they decide the final step of most purchases. Chase volume, but also guide customers to name the specific service and the area in their own words, because that language gets surfaced in local results.
Where people get burned Pitfalls
Fifty reviews arriving in one day followed by three silent months is a pattern, not a campaign. Steady arrival and recent activity matter more than a large historical total.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →