Article Schema
In one sentence
Markup for an article, giving the engine a headline, an author, dates and a publisher.
Analogy Mental model
The catalogue card for a printed article: who wrote it, when it appeared, which publication carried it.
In practice What you actually do
headline, image, author as a Person with a real profile, datePublished, dateModified, publisher. The dates are what let the page enter news and discovery surfaces, and the author is what connects a claim to a person who can be checked.
Where people get burned Pitfalls
Bumping dateModified without changing anything is a well-known trick and a well-known detection, because the engine compares the two versions of the page. The date should reflect a real revision.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →