Pageviews
In one sentence
The total number of times pages were viewed, counting repeat views by the same person.
Analogy Mental model
How many times a book was opened. One person can open the same book fifty times.
In practice What you actually do
Read views beside users, never alone. Views divided by users gives how often the average visitor returned in the period, which is a rough loyalty signal and a useful check on any traffic spike.
Where people get burned Pitfalls
A jump in views can be twenty people refreshing rather than two thousand arriving. Check users and sessions before reporting growth, because the number that looks best is usually the least informative.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →