Rich Snippets
The enhanced result formats: stars, prices, cooking times, thumbnails, expandable questions.
Analogy Mental model
The dish on a menu with a photograph, a price and a recommendation tag, sitting next to a plain line of text describing the same food.
In practice What you actually do
You get them by marking up what the page actually is. Stars come from ratings, price from offers, time from recipe, the expanding block from FAQ. Do not chase every type; chase the one that supplies information the searcher needs before clicking.
Where people get burned Pitfalls
No markup guarantees a rich result. The engine decides per query, per page, per quality, and can withdraw it without notice. Treat the enhancement as a bonus that follows good markup rather than as a promise.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →