Site Architecture
How pages are grouped and connected: navigation, categories and the internal link structure.
Analogy Mental model
A library classification system. Which floor holds which subject and how the shelves are arranged decides whether a reader finds the book at all.
In practice What you actually do
A pyramid. Home, then hub pages for each subject, then detail pages beneath them, each reachable by at least one link from above. Hub pages carry the broad queries, detail pages the specific ones, and links run both ways inside a cluster.
Where people get burned Pitfalls
Both extremes fail. Too deep and the crawler stops before the leaves; too wide and the home page spreads its authority across two hundred links, none of which gets enough to rank. Three or four levels is usually right.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →