Intrusive Interstitials
In one sentence
Overlays that cover the main content and force the visitor to dismiss them before reading.
Analogy Mental model
A waiter standing in front of the menu insisting you follow the restaurant's account before you may order.
In practice What you actually do
If a popup is genuinely needed, keep it small, delay it until the reader has shown intent, and give it a close button that works on the first tap. A top banner that pushes content down is the safe pattern.
Where people get burned Pitfalls
Full-screen subscription prompts and app download screens on page load are an explicit negative signal, particularly on mobile. The tool meant to capture emails ends up costing the ranking that brought the visitor.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →