Internal Link
A link from one page on your site to another, which is how authority moves around a site and how visitors find things.
Analogy Mental model
The signs and escalators inside a department store. Menswear is on the third floor, and the sign helps both the customer and the person who laid out the building.
In practice What you actually do
Link from the pages that already earn traffic into the pages that need it, using the words a reader would click rather than click here. Keep every important page within three clicks of the home page, and connect the members of a cluster both to each other and to the hub.
Where people get burned Pitfalls
Using identical anchor text for every internal link is a pattern that looks engineered. Vary it the way a writer naturally would, because the variation is also what tells the engine the target covers more than one phrase.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →