Infographic
In one sentence
A long image or poster that turns data or a process into something visible at a glance.
Analogy Mental model
The annual report redrawn as a comic. The same figures, and now somebody can see the trend without reading the table.
In practice What you actually do
Good for reports, process maps and comparison summaries, and they travel well on visual platforms, which is where the links come from. Always publish a text version alongside, because words inside an image are invisible to search.
Where people get burned Pitfalls
An infographic with no transcript is a picture of information rather than information. And one image trying to say six things says none of them; split it in two.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →