Bounce Rate
In one sentence
The share of visits that end without any further interaction on the site.
Analogy Mental model
A customer walks in, glances around the room, touches nothing, and walks straight back out the door.
In practice What you actually do
In GA4 read engagement rate instead, which is its inverse and less confusing. A high bounce on a blog post often means the question was answered, which is success. A high bounce on a product page usually means the page did not match the promise.
Where people get burned Pitfalls
Comparing bounce across page types is meaningless. An article that answers in ten seconds and a checkout that takes eight minutes are both working correctly, and their numbers look nothing alike.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →