Content Length
The total amount of text on a page.
Analogy Mental model
The running time of a film. Too short and the story does not land, too long and the audience checks their phone. What matters is pacing and how much happens per minute.
In practice What you actually do
Read the top ten and note the median length, then beat the substance rather than the word count. Informational pages usually need 1500 to 3000 words to cover a subject properly. A product page often needs 500 and gets worse at 2000.
Where people get burned Pitfalls
Padding to hit a number is the exact behaviour quality updates were built to demote. A tight 1200 words that answers the question beats 3000 that circle it, and scroll depth tells you which one you wrote.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →