Organization Schema
Markup describing the company itself: name, logo, contact details and the profiles that describe the same entity elsewhere.
Analogy Mental model
The business licence and the card on the counter, in a form a machine can read. It says who you are, where you are and how to reach you.
In practice What you actually do
Name, url, logo, contactPoint, and sameAs pointing at profiles that can be verified independently: the encyclopaedia entry, the professional network, the company database. This block belongs on every page, not only the home page.
Where people get burned Pitfalls
sameAs is the part people skip and the part that matters. It is how the engine ties your domain to an entity it already knows, which is the difference between being a website and being a company.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →