Pages per Session
In one sentence
The average number of pages a visitor views in one visit.
Analogy Mental model
How many shops a customer walks into inside one mall. More shops means the mall gave them a reason to keep walking.
In practice What you actually do
Raise it with context: a related block that is genuinely related, a clear next step at the end of an article, navigation that does not dead-end. Above two pages per session is healthy on a content site.
Where people get burned Pitfalls
One page and gone is a diagnosis, not a verdict. It may mean no next step was offered, or that the page did its job and the reader had no further question. Check the page type before fixing anything.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →