Semantic Keywords
In one sentence
The terms belonging to the same subject, which together describe the field rather than repeating the phrase.
Analogy Mental model
Talk about coffee and roasting, grinding, extraction, flavour and arabica arrive on their own. They are what the subject is made of.
In practice What you actually do
Read the top ten and list the nouns that recur. If the page is about search, then backlinks, crawl, snippets and indexing should appear because the subject requires them. Coverage is the signal; repetition is not.
Where people get burned Pitfalls
Forcing a term in because a tool scored it is the mistake such tools encourage. A word that does not belong reads as out of place to a person long before anyone measures it.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →