Content Formatting
Using bold, italics, quotes and highlights so the important parts are findable.
Analogy Mental model
The changes in a speaker's voice. Emphasis where it matters, a different tone when quoting someone, a pause before the conclusion.
In practice What you actually do
Bold the number that decides something, italicise the term being defined, quote the expert in a blockquote, highlight the paragraph a skimmer must read. Assume the visitor reads five percent and picks that five percent by looking at the formatting.
Where people get burned Pitfalls
Emphasising everything emphasises nothing. A page where every third phrase is bold and yellow has no hierarchy, and the reader has to read it properly, which they were never going to do.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →