Dwell Time
In one sentence
The interval between a click from the results page and the return to it.
Analogy Mental model
How long a customer spends inside the shop. A long stay suggests the shelves were worth browsing; a glance and an exit suggests the window was misleading.
In practice What you actually do
Improve the answer, add the thing that cannot be skimmed (a calculator, a video, a checklist), and make the page comfortable to read. Sustained attention is the closest available proxy for satisfaction.
Where people get burned Pitfalls
Trying to trap the visitor, with a popup that blocks the back button or an overlay that will not close, reads as a bad experience rather than a long one. The metric is a symptom, not a target.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →