Review Schema
In one sentence
Markup for ratings and reviews, which is what puts stars underneath a result.
Analogy Mental model
The rating from a review site printed straight into the listing, so a passer-by sees the reputation before reading a word.
In practice What you actually do
Review for a single review, AggregateRating for an average across many. Both require the reviews to exist on the page and to come from real customers. Self-authored praise published as review markup is precisely what the policy exists to prevent.
Where people get burned Pitfalls
Fabricated ratings are one of the shortest routes to a manual action. The stars disappear, the site carries the penalty, and recovery takes months of cleaning plus a reconsideration request.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →