Readability
How easily text can be read and understood, which depends on sentence length, vocabulary and paragraph size.
Analogy Mental model
Whether you are speaking to a schoolchild or a diplomat. The vocabulary and the sentence shape are completely different, and one script fails one of them.
In practice What you actually do
Run it through Hemingway or Grammarly and aim for a Flesch score around 60 to 70. Short sentences, active voice, ordinary words. Jargon is fine for specialists and expensive everywhere else.
Where people get burned Pitfalls
A large part of an international audience reads English as a second language. Long subordinate clauses and academic vocabulary halve the reach of otherwise good work. Plain is not childish, plain is considerate.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →