Content Structure
In one sentence
How an article is organised: the opening, the body, the sections and the ending.
Analogy Mental model
Framing a house before the walls go up. Foundation, load-bearing walls, partitions, roof. Skip the frame and nothing else holds.
In practice What you actually do
Inverted pyramid. Answer the question in the first paragraph, because that is the passage a summary or a snippet will lift. Then the detail, then the close. H2 and H3 divide the logic so a scanning reader can find their part.
Where people get burned Pitfalls
Two failures at the ends: an opening that takes four paragraphs to arrive, and an ending that simply stops. Both show up in scroll depth, and both lose the reader who was deciding whether to stay.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →