Title Tag
The clickable headline on a results page, and the text shown on the browser tab.
Analogy Mental model
The title on a book cover plus the line printed across the jacket. It decides whether anyone picks the book up, long before they read a page.
In practice What you actually do
Lead with the primary term, keep the whole thing inside roughly 55 characters so a phone does not truncate it, and add the element that makes one result worth clicking out of nine similar ones: a year, a number, a constraint, a verb. Primary term, separator, qualifier, then the brand if there is room.
Where people get burned Pitfalls
Google rewrites titles when it believes another phrasing answers the query better. A high rewrite rate is feedback: the title does not match what the page delivers. All caps and clickbait raise the rewrite rate rather than the click rate.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →